Culture Experts for Sustainability

“I’m Kevin Shrake and I’m the Executive Vice President, Chief Operating Officer of MDR. Sustainability is incredibly important and I knew that I had the ability to do a few things. I had the ability to recognize, engage people, and get them excited and what you really want to do is transfer that whole model and that whole responsibility process to each and every employee so that they can police themselves in the appropriate way. What do we do in life to get better? We hire experts that have structure and have process and have capabilities so it’s not unusual for us to hire a golf coach if or to hire a fitness instructor if we want to be physically fit. Well, so why not have somebody who’s an expert that can help really teach you the nuts and bolts of communication skills and interaction and a consistent set of core values that you fall back on? It just makes perfect sense to me.”